a longterm lifestyle solution
Despite the current headwinds to Direct to Consumer (DTC) and primarily eCommerce models, firms like Ro have been rewarded by the marketplace for their high-value, low-churn subscription prescription customers. Additionally Ro’s successful lifecycle marketing efforts have generated greater Long Term Value (LTV) from users initially acquired to prescribe sexual health medications through expansion to relevant adjacent verticals like hair loss, testosterone support and, recently, GLP-1 weight-loss drugs.
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High-value, low-churn
Greater, captive LTV
B2B2C clinic distribution
the way we deliver
financials and raising info
Lean Expert Team
Progress is neither today gated by requirement for large headcount nor does payroll expense project to exceed 10% of revenue at any point after the initial scale-up period post-launch in January 2024.
Right Timing
Explosive projected growth in the GLP-1 category kickstarts a profitable flywheel as swift pay-back and profitability from earlier subscribers funds acquisition of subsequent users.
De-risked Supply Chain
FWD also significantly defrays the inventory risk inherent to virtually every other DTC model through its on-demand manufacturing network of compounding pharmacies; this distributed supply chain ensures resilience against disruption and consistent service levels to patients.
Hormone Therapy
Hair Loss
Our distributed network of compounding pharmacies, and a robust digital prescribing platform give FWD competitive strengths enabling us to serve multiple patient cohorts today as well as continuously identify & launch resonant prescribing brands in adjacent medication verticals using our existing pharmacy and platform technologies.
Treatment less than most insurances*
Get notified when your meds are ready
Start and stop anytime
Pause your treatment anytime, and restart whenever you're ready without having to recreate your plan.
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// Protocol
start security-1, { Schema } from 'secure portal'
// Efficiency
apply rel group = 'Develop'|
// Shield
debug platform = rep Schema({
start: {
variant: String,
required: true
},
description: {
type: String
}
}, {timestamps: true})
// Model
export default untitled.model(collection, schema, collection)
Secure and reliable
Our platform is HIPAA-certified and secure using LegitScripts.
